MINDSCAPE WEBINARS

Email Newsletters - Building Personal Relations with Readers and Audiences in the Age of Social Media.

Conducted on 28 April, 2024 (Sunday)

In an era where social media platforms are saturated with content, email newsletters offer a more direct and personal way to reach your audience. Unlike social media, where algorithm changes can significantly impact your content’s visibility, email newsletters land directly in your subscribers’ inboxes, ensuring your message gets seen.

In this session, our special guest, Ankita Apurva who’s a writer and journalist took us through her journey of starting out her newsletter ‘Right to Read and Excel’. She talked about her reasons for starting out this personal communication channel and how she did it.

Ankita is a journalist and writer and the founder of ‘Language Adage’, an initiative to make English learning possible for all, or at least as many of us as possible, across borders and boundaries. Her newsletter, ‘Right to Rest and Excel’, is focused on “Breaking the gatekeeping around culture, writing, reading and self-love. Making ideas accessible to all.”